Nutraceuticals Market to be at Forefront by 2021
A handful of companies hold over half of the global nutraceuticals market , thus contributing to the creation of a fairly consolidated vendor landscape. The market is price-sensitive and witnesses a high degree of competition. As per Transparency Market Research (TMR), BASF SE, Groupe Danone S.A., Royal DSM N.V., and Nestle S.A., emerged as the top players, accounting for over 52.1% in the global nutraceuticals market in 2014. The companies operating in the market are primarily engaged in the production of functional beverages, functional food, and nutritional supplements. Strategic collaborations and mergers and acquisitions are the key strategies adopted by the leading players to expand their footprint in the global nutraceuticals market. Rising Chronic Ailments Boost Demand for Nutraceuticals from Developing Countries “Demand for nutraceuticals is expected to rise considerably in response to the increasing incidence of non-communicable chronic ailments and the risi...