Campaigns to Curb High Prevalence of Obesity and Heart Diseases to Bolster Demand for Phytosterols, says TMR
Archer Daniels Midlands Co., Raisio plc, and BASF SE constituted the largest share in the global phytosterols market in 2014. As per Transparency Market Research (TMR), product innovation and differentiation are key strategies adopted by the leading market players to gain a stronghold in the market. These companies have remained ahead of the pack by consistently introducing several phytosterols used as food ingredients. Besides product innovations, many companies are also focusing on mergers and acquisitions as well to expand their business portfolio and geographical presence. These companies are also looking to explore the untapped opportunities across developing regions to emerge dominant in the global phytosterols market. Spike in Phytosterols Demand Expected as Prevalence of Heart Diseases Increases Globally “The rising prevalence of coronary heart diseases around the world is a key factor bolstering phytosterols sales,” observed a TMR analyst. The pr...